Core Insights - The event "Circular Cup × Large Events: New Track for Green Economy" highlighted the importance of green transformation in sports events, emphasizing that single-use products lead to resource waste and that promoting circular cups aligns with national carbon neutrality strategies and plastic pollution control policies [1] - The circular cup model enhances the green image of events while fostering the development of supporting industries such as recycling, cleaning, and logistics, creating a sustainable development closed loop [1] Industry Perspectives - The founder of the West Lake Mountain Running Race noted that China's large-scale production capabilities are unique, but mass production of single-use items results in waste and environmental harm. The rapid iteration across various industries in China necessitates consideration of commercial viability for circular cup initiatives, factoring in environmental costs and the benefits of eco-friendly marketing [1] - A partner from the "Nolu Environmental Protection" project stated that the future application and environmental impact of circular cups are promising, with the key to their return rate being the selection of suitable event scenarios, such as closed venues and music festivals, where audiences may be more cooperative [1] - The co-founder of ReCube Limited mentioned that cost is a significant consideration for event organizers or venues when implementing circular cups, as using them incurs additional cleaning and logistics costs compared to single-use cups. The goal is to reduce costs through scaling, ensuring they do not exceed those of single-use items significantly, although smaller events may still face challenges [1] Consumer Insights - A project manager from the "Break Free from Plastic" initiative shared that a 2025 survey revealed that 76% of respondents are willing to try circular cups for environmental reasons. However, concerns about cleanliness and hygiene remain the primary hesitation among those unwilling to adopt circular cups [1]
大型活动如何绿色转型?专家建言循环杯模式
Xin Lang Cai Jing·2025-09-25 12:06