Core Insights - The event on September 23 marked the official launch of the "Longma Lang" series, a flagship product under the "Jianxiang" strategy of Langjiu, initiating a new production cycle for the company [1][6][10] Group 1: Company Strategy - Langjiu's strategic direction emphasizes a dual focus on "sauce aroma high-end and Jianxiang leading," maintaining a commitment to quality, brand, and taste [6] - The launch of the Longma Lang product is a critical step in implementing the Jianxiang strategy, aimed at propelling the company's growth [6][10] Group 2: Production and Innovation - The Jianxiang brewing process adheres to seasonal changes, establishing a comprehensive production system that includes autumn, winter, spring, and summer brewing [7] - The Longma Lang series is positioned as a "super long-term flagship product," reflecting nearly 50 years of market exploration and development [10] Group 3: Future Developments - The Longma Winery is set to be fully constructed by the end of 2026, aiming to become a central point for the Jianxiang narrative and complementing the existing Langjiu winery [10]
郎酒秋酿开窖暨龙马郎上市 浓酱兼香战略开启新征程
Xin Hua Cai Jing·2025-09-25 12:15