Fatburger Returns to Japan with New Development Deal in Okinawa

Core Insights - FAT Brands Inc. is set to open four Fatburger locations in Okinawa, Japan over the next five years, with the first opening anticipated by the end of 2025 [1][2] - The strategic decision to enter Okinawa is driven by its strong tourism and consistent foot traffic from military bases, indicating a targeted approach to market entry [2] Company Overview - FAT Brands is a global franchising company that owns and operates 18 restaurant brands, including Fatburger, and has over 2,300 units worldwide [4] - The company focuses on acquiring, marketing, and developing various dining concepts, ranging from fast casual to polished casual dining [4] Product Offering - Fatburger is known for its customizable burgers, which can include a wide range of toppings beyond the standard options, as well as a diverse menu featuring fries, onion rings, and hand-scooped milkshakes [2][5] - The brand has a legacy of over 70 years, emphasizing quality and customer satisfaction, which has garnered a loyal customer base [5]