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行业首个!长安福特以“车轮之力”,参与书写中国治沙新答卷
Qi Lu Wan Bao·2025-09-25 13:17

Core Viewpoint - The article highlights the collaborative efforts of Ford and its owners in combating desertification in the Taklamakan Desert, showcasing a unique approach to ecological conservation through community engagement and corporate responsibility [1][5][19]. Group 1: Ecological Initiatives - The Taklamakan Desert's edge-locking project has been ongoing for 46 years, resulting in the planting of 300,000 trees and the creation of a 3,046-kilometer "Green Great Wall," marking a significant milestone in China's fight against desertification [3]. - Ford's initiative, known as the "Ford Explorer Action," has involved over 68,000 owners since its inception in 2021, executing more than 100 public welfare actions across various ecological fields [12]. Group 2: Corporate Responsibility - Changan Ford, celebrating its 30th anniversary, has chosen to increase its public welfare investments, contrasting with the general trend in the industry, by actively participating in ecological restoration efforts [5][14]. - The company has transformed its environmental initiatives into tangible experiences for users, establishing a new paradigm for corporate involvement in national ecological projects [14]. Group 3: Community Engagement - Participants, referred to as "Ford Explorers," engaged directly in planting activities, learning from experts, and contributing to ecological restoration, which fostered a sense of pride and responsibility among them [9][18]. - The initiative not only provides material support but also promotes a philosophy of environmental stewardship and community involvement [5][19]. Group 4: Future Outlook - The collaboration between social forces and national projects represents an innovative practice that injects new vitality into the global fight against desertification [21]. - The ongoing efforts signify a new beginning for collective action towards building a shared ecological destiny for humanity [21].