DHL surges customs agent hiring as new tariffs confuse importers

Core Insights - DHL is hiring hundreds of customs experts to assist businesses in navigating the complexities of current trade turbulence, anticipating a muted peak shipping season this fall [1] Group 1: Trade Environment - The U.S. tariff policies have created volatility in freight markets, leading to shippers accelerating overseas orders to avoid tariffs, then reducing imports due to high inventories, and seeking suppliers outside China where tariffs average 58% [2] - The cancellation of the de minimis rule on May 2 has significantly reduced airfreight for e-commerce shipments [2] Group 2: Company Response - DHL executives are working overtime to help customers manage the rising costs and complexities associated with the changing tariff landscape [3] - The company has added over 680 customs, finance, and customer service specialists this year to assist small businesses with new compliance requirements [5] - A strong customs broker operation is emphasized as a competitive advantage in the current volatile trade environment [6] Group 3: Operational Adjustments - DHL Express has seen a 30% year-over-year drop in volumes from China and Hong Kong to the U.S., partially offset by growth from countries like Vietnam, India, Malaysia, and Mexico [6] - Due to the decline in inbound volume, DHL Express has reduced daily ground delivery routes and will hire fewer seasonal workers for the holiday rush, expecting only a 20% to 25% sequential lift in business during peak season, compared to the usual 40% to 50% [7]