打通金融服务“最后一公里”

Core Viewpoint - The article emphasizes the importance of community-based financial services in enhancing grassroots governance capabilities, highlighting the proactive measures taken by Minsheng Bank to promote anti-fraud awareness and financial literacy among residents, particularly the elderly [1][2][4]. Group 1: Community Engagement and Anti-Fraud Initiatives - Minsheng Bank has extended its financial services to grassroots governance, conducting multi-layered anti-fraud campaigns that resonate with the community [1]. - In Suzhou, a collaborative event with Suzhou Broadcasting Elderly University focused on anti-fraud education, providing practical knowledge and emotional support to elderly residents [2]. - The bank's anti-fraud classes included real case studies and interactive sessions, allowing residents to engage actively in identifying scams [2]. Group 2: Emotional and Practical Support for the Elderly - Activities included legal consultations addressing inheritance and property transfer issues, providing valuable insights to elderly participants [2]. - The "Aromatherapy Workshop" offered residents techniques to manage anxiety and improve emotional well-being, emphasizing the holistic approach to elder care [3]. - In Wenzhou, a combined event on first aid and financial fraud prevention educated residents on practical skills and common scams, fostering a supportive community environment [3]. Group 3: Broader Financial Literacy and Community Integration - Minsheng Bank is promoting financial knowledge through various community outreach programs, aiming to instill rational investment and consumption habits among residents [4]. - The bank has introduced several financial products tailored to local needs, enhancing accessibility and relevance of financial services [4]. - The initiative reflects the bank's commitment to becoming an integral part of grassroots governance, fostering trust and care within the community [4].