二手房市场不需要“表演经济学” 全方位透明化才能赢得公众信任

Core Viewpoint - The article highlights the systemic issues in the second-hand housing market, particularly the lack of transparency in pricing mechanisms, which has led to the emergence of "performance economics" among real estate agents [1][2]. Group 1: Performance Economics in Real Estate - "Performance economics" has evolved into a well-defined chain of interests, where agents employ "viewing actors" trained to manipulate sellers' perceptions to achieve significant price reductions [1][2]. - Some agents reportedly earn over 500,000 yuan monthly through these tactics, shifting their focus from facilitating fair transactions to maximizing volume-based profits [1]. Group 2: Market Distortion and Buyer Impact - The prevalence of "performance economics" creates market anxiety and distorts the pricing mechanism, forcing sellers to accept offers significantly below actual property values [2][3]. - Genuine buyers face confusion due to misleading quotes from agents, leading to a fear of overpaying or hesitance to purchase altogether, resulting in a dysfunctional market dynamic [2]. Group 3: Lack of Transparency - The core issue of "performance economics" is rooted in the severe lack of transparency in the second-hand housing market, characterized by hidden transaction prices, increased information asymmetry, and outdated regulatory frameworks [2][3]. - Buyers struggle to access historical transaction data, making it easy for agents to manipulate perceived market values, as previous attempts to implement government-guided pricing have largely failed [2][3]. Group 4: Regulatory Challenges - Current regulations lack clear definitions for manipulative practices like "psychological price pressure" and "scripted marketing," leaving buyers vulnerable when seeking redress for unfair treatment [3][4]. - Some large agencies have monopolized listings in certain areas, gaining the ability to manipulate local prices, which poses a greater threat to market fairness than isolated fraudulent activities [3]. Group 5: Consumer Trust and Market Health - The transformation of property transactions into a "performance stage" for agents undermines public trust in asset safety and disrupts normal market order [4]. - The market requires comprehensive transparency in transaction prices, processes, and fee structures to eliminate "performance economics" and restore public confidence in the second-hand housing market [4].