曲面屏：一场注定消退的 “炫技” 狂欢（念念有余）

Core Insights - The smartphone industry is witnessing a shift from curved screens to flat screens, indicating a return to practical design preferences over aesthetic trends [1][2] - The rise of curved screens began with Samsung's Galaxy S6 edge in 2015, which set a trend among Android flagship models, associating curved screens with high-end positioning [1][2] - The high production costs and limited supply of curved screens contributed to their initial popularity, allowing manufacturers to create a sense of scarcity and justify higher pricing [2] Industry Trends - The trend towards curved screens was closely linked to the industry's pursuit of high screen-to-body ratios, with manufacturers adopting various design innovations to minimize bezels [1] - However, the actual benefits of curved screens have been questioned, as issues like color distortion and uncomfortable grip have diminished user experience [1][2] - The decline of curved screens began with the 2024 MWC, where Samsung's Galaxy S24 Ultra was introduced with a flat screen, prompting other manufacturers like Huawei, OPPO, and Xiaomi to follow suit [2] Market Dynamics - Curved screens face challenges such as high repair costs and low resale value, indicating limited market acceptance [2] - The initial dominance of curved screens was partly due to a lack of innovation in other smartphone components, making screen design a key differentiator for manufacturers [2] - Apple's consistent avoidance of curved screens highlights a different approach focused on simplicity and user-friendliness, emphasizing continuous optimization of flat screen technology [3] Future Outlook - The competition surrounding curved screens may have ended, but the smartphone industry is expected to continue innovating, with a hope for future developments to align more closely with genuine user needs rather than mere aesthetic enhancements [3]