Can ROKU's Advertising Innovations Fuel Sustained Platform Momentum?

Key Takeaways Roku's ad-focused strategy drove Q2 2025 platform revenues up 18% to $975M.Self-service Ads Manager with Shopify integration expands direct-to-consumer reach.The Roku Channel's 80% viewing-hour growth supports greater ad scale and engagement.Roku's (ROKU) strategic pivot toward advertising innovation is poised to reshape its position in the connected television landscape. By pairing its self-service Roku Ads Manager with deeper integrations across major demand-side platforms, the company is ex ...