卖火了！今年宁波的月饼黑马竟是它

Core Insights - The mooncake market in Ningbo is experiencing significant changes, with a shift from traditional stacked gift boxes to low-temperature mooncakes, which are becoming popular as everyday snacks rather than just holiday gifts [1][3]. Group 1: Low-Temperature Mooncakes - Low-temperature mooncakes have emerged as a new favorite in the Ningbo mooncake market, attracting consumers with their freshness and unique flavors [3][5]. - These mooncakes, priced between 39.9 yuan and 199 yuan, utilize fresh fruit fillings and require cold chain transportation to maintain quality, reducing the need for preservatives [5]. - According to JD Supermarket's report, the sales growth rate of low-temperature mooncakes reached 73%, making them the biggest "dark horse" in this year's mooncake market [5]. Group 2: Changing Consumption Trends - Over 54% of consumers now consider mooncakes as everyday snacks, leading to a shift from seasonal to frequent consumption [5][7]. - Independent small-packaged mooncakes are gaining popularity, with prices ranging from 10 yuan to 20 yuan, contrasting with the traditional luxury gift boxes [5][7]. - The trend of mooncakes becoming everyday food extends their sales cycle and opens new growth opportunities for the industry [7]. Group 3: Pricing Trends - The pricing of gift box mooncakes is trending towards affordability, with most gift boxes priced between 100 yuan and 200 yuan, and fewer options exceeding 200 yuan [8].