Globenewswire·2025-09-25 15:22Core Viewpoint - The National Advertising Division (NAD) recommended that AT&T modify its advertising to clarify that not every customer on every AT&T plan can receive a free iPhone 16 Pro, following a challenge initiated by Verizon Communications Inc. [1][5] Group 1: Advertising Claims - The claim "Learn how everyone gets iPhone 16 Pro on us" was challenged for potentially misleading consumers into believing that all AT&T customers are eligible for a free phone [2][5] - NAD found that the term "everyone" could be interpreted as implying that all AT&T subscribers are eligible, but reasonable consumers would understand there are limitations [3][4] Group 2: Recommendations and Appeals - NAD determined that AT&T must disclose that the offer only applies to certain plans, which is material information that should be clearly communicated [5] - AT&T announced its intention to appeal NAD's decision to the National Advertising Review Board (NARB) [5]