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Klarna Card Gains 1 Million US Users in First 11 Weeks
KlarnaKlarna(US:KLAR) PYMNTS.comยท2025-09-25 15:26

Core Insights - Klarna has successfully launched the Klarna Card in the U.S., with over 1 million sign-ups within 11 weeks of its July 4 launch [1] - The Klarna Card offers consumers the option to pay instantly with debit or to spread costs over time, combining the features of a debit card with the flexibility of credit [2][3] Company Performance - Klarna reported a year-over-year revenue growth of 20% in Q2, with a notable 38% growth in the U.S. market [5] - The company's growth is attributed to an expanding merchant ecosystem and increased consumer engagement [6] Product Features - The Klarna Card operates on Visa's Flexible Credential, allowing users to switch between debit and Klarna's Pay in 4 payment plans at any Visa-accepting merchant [4] - The card aims to provide simplicity, flexibility, and transparency, which are key factors in its popularity [5][3] Market Strategy - Klarna is rolling out an enhanced version of the Klarna Card in the U.S. following its success in European markets [7] - Strategic partnerships with leading payment service providers and major merchants are crucial for expanding Klarna's reach and accelerating growth [7]