Uber is making new moves in the race to deliver fresh groceries fast

Core Insights - Uber is launching a "Fresh Days" feature to offer discounts of up to 50% on fresh produce, meat, and dairy items, aiming to enhance its grocery delivery service and compete with rivals like Amazon [1][2] - The initiative is a response to grocery inflation, which has been a concern for consumers in recent years [2] - Exclusive offers for Uber One subscription members include a 30% discount on fresh groceries every Tuesday in the US [3] Company Initiatives - Uber is introducing new grocery shopping features, including refund eligibility icons for items that do not arrive fresh and AI-driven substitutions for unavailable products [4] - The company is positioning itself to strengthen its presence in the grocery delivery market, which is becoming increasingly competitive [2][9] Industry Context - The grocery delivery sector is experiencing significant growth, with traditional retailers like Dollar General enhancing their delivery capabilities through partnerships with services like DoorDash and Uber Eats [10] - Amazon is expanding its free same-day delivery service for perishable groceries, planning to double its reach in the US by the end of the year [9]