Fast-fashion retailer H&M group closed 135 stores, but its profits and stock are soaring. Here's why

Core Insights - The H&M group reported a third-quarter operating profit of 4.9 billion Swedish krona ($521 million), a 40% increase year-over-year, surpassing analysts' expectations of 3.7 billion Swedish krona ($393 million) [3] - Despite a positive earnings report, the company anticipates less favorable results for the fourth quarter of 2025 due to increased tariff impacts [3] - Following the earnings announcement, H&M's stock price rose by 10% in after-hours trading on the Stockholm Stock Exchange [3] Financial Performance - The operating profit of 4.9 billion Swedish krona ($521 million) represents a significant year-over-year growth of 40% [3] - Sales in local currencies increased by 2% during the quarter [3] Store Operations - The H&M group reduced its store count from 4,298 to 4,118 over the past year, closing 135 stores (4%) in the first nine months of the fiscal year, with 48 closures in the third quarter alone [4][6] - Most store closures occurred in Europe, Asia, Oceania, and Africa, while only five stores were closed in North and South America [6] - The company opened a new store in Brazil, which was reported to be well received, indicating that closures do not necessarily reflect a planned consolidation strategy [6]