Can Boston Beer's Innovation Strategy Offset Industry Headwinds?

Key Takeaways Boston Beer posted margin gains and earnings growth despite weak demand and soft retail traffic.Innovations like Sun Cruiser RTD and Twisted Tea Light are boosting engagement and premium margins.Core brands like Twisted Tea and Samuel Adams anchor growth alongside Angry Orchard and Hard Mountain Dew.The Boston Beer Company, Inc. (SAM) entered the second quarter of 2025 navigating a tough operating environment, with macroeconomic uncertainty, pressured consumer spending and weak category demand ...