Albertsons expands retail media advertising

Core Insights - Perion Network Ltd. and Albertsons Media Collective have formed a partnership to leverage Albertsons' first-party audience data for advertising across Perion's platforms [1][4] - The collaboration allows advertisers to access audience data from over 2,200 Albertsons store locations and a digital network with more than 100 million addressable IDs [2] - The integration supports advanced campaign measurement tools, including AI-based optimization and closed-loop reporting, enhancing targeting throughout the consumer purchasing journey [3][4] Group 1 - The partnership expands Perion's retail media offerings and enhances Albertsons' targeting and measurement capabilities across digital and in-store channels [4] - The collaboration reflects ongoing trends in the retail media sector, emphasizing the connection between data integration and media delivery [4] - Advertisers can utilize verified shopper audiences through Albertsons' retail data and activate campaigns across multiple channels using Perion's technology [5]