ETF Investors Are Overwhelmingly Young. Can Issuers Expand Their Reach?

ETFs may have conquered Wall Street, but the industry still has work to do courting older investors. A new study from London-based Investment Association on ETF adoption in the UK highlights a trend both here and abroad that ETF adoption is skewing younger. Nearly half of UK investors started investing in ETFs within the past five years, and two in five ETF investors are younger than 34. In the US, it’s estimated that three in four people aged 18 to 25 now hold ETFs in their retirement accounts compared t ...