Medirom Decides to Double Installation of Authentication Device “Orb” to 200 Stores, in Collaboration with “World” Co-founded by Sam Altman and Alex Blania

Company Overview - MEDIROM Healthcare Technologies Inc. is a diversified healthcare company headquartered in Minato-ku, Tokyo, led by CEO Kouji Eguchi and listed on NASDAQ under the symbol MRM [3][14] - The company operates over 300 wellness salons under the "Re.Ra.Ku" brand across Japan, and has expanded into HealthTech since 2015, offering various health-related services and products [13][10] Partnership and Technology Integration - MEDIROM has joined the "World" protocol, co-founded by Sam Altman and Alex Blania, to drive the adoption of World ID technology in Japan [3][4] - The World ID technology aims to provide digital proof of human identity, addressing challenges posed by the rise of generative AI [5] Deployment Plans - MEDIROM plans to deploy the World ID proof of human authentication device, Orb, across 100 Re.Ra.Ku relaxation studios in Japan by the end of September 2025, with plans to expand to 200 locations nationwide [3][4] - This deployment represents the largest installation of Orbs in Japan to date, enhancing access to this new social infrastructure [3] Service and Product Offerings - The Orb device uses advanced camera technology to verify individuals' humanness without identifying them, and once verified, a World ID is issued and stored in the World App for use across compatible services [5][6] - MEDIROM's product offerings include the battery-free smart tracker "MOTHER Bracelet," which is utilized in various industries for remote monitoring [13]