筑牢金融“防护盾”,守好群众“钱袋子”

Core Viewpoint - Postal Savings Bank of China Qingdao Branch is actively promoting financial education to enhance public awareness of financial risks and consumer rights, aligning with the "Finance for the People" philosophy [2][3][9]. Group 1: Financial Education Initiatives - The bank is conducting a financial education week from September 15 to 21, 2025, themed "Protecting Financial Rights, Supporting a Better Life" [2]. - A special task force has been established to implement detailed plans focusing on four core objectives: popularizing financial knowledge, warning about financial risks, optimizing financial services, and promoting a culture of integrity [3]. - The bank emphasizes a tailored approach to financial education, adapting strategies to local economic characteristics and demographics [3][4]. Group 2: Targeted Outreach - The bank is focusing on key demographics, including the elderly and youth, to provide tailored financial education and risk awareness [4][5]. - Activities include anti-fraud campaigns in communities, targeting common scams affecting seniors, and educating students about online fraud [4][5]. - The "Village-to-Village" initiative aims to extend financial knowledge to rural areas, addressing gaps in financial services and consumer rights protection [6]. Group 3: Innovative Communication Methods - The bank is exploring immersive and interactive educational formats to engage the public more effectively [7]. - Digital channels and social media are being utilized to disseminate financial knowledge through engaging content, including short dramas and live Q&A sessions [8]. - The bank's mobile app provides real-time risk warnings during critical transactions, enhancing consumer protection [8]. Group 4: Risk Awareness and Consumer Protection - The bank is actively working to raise awareness about financial fraud and misleading marketing practices, particularly among vulnerable groups [9]. - Emphasis is placed on adhering to the "three appropriateness" principle in financial marketing to ensure suitable products are offered to the right customers [9]. - The bank aims to build a trustworthy financial ecosystem by promoting consumer rights and enhancing service quality [10].