Huan Qiu Shi Bao·2025-09-25 22:32Core Insights - In 2025, Chinese automotive brands are making significant inroads into the international automotive racing scene, challenging traditional automotive powerhouses from Europe, the US, and Japan [1] - Chinese brands are leveraging racing achievements to enhance their global brand image and showcase technological advancements, marking a shift towards a "track economy" that drives brand elevation and globalization [1] Group 1: Racing Achievements - BYD's brand Yangwang U9X set a new world record for electric vehicles with a speed of 496.22 km/h, surpassing many top gasoline sports cars [2] - The Chinese brand presence is increasing at the Nürburgring Nordschleife, with notable performances such as the Xiaomi SU7 Ultra and Yangwang U9X achieving impressive lap times [2][4] - Lynk & Co has achieved a remarkable "six years, seven championships" record in the World Touring Car Cup (WTCR), demonstrating the competitive capabilities of Chinese automotive brands [4] Group 2: Technological Advancements - The racing environment serves as a testing ground for vehicle technology, enhancing the electronic stability systems and transmission logic of vehicles, which in turn improves consumer models [4][9] - The "race-to-research" model allows companies to apply technical experiences gained from racing to marketable products, showcasing the complete technical capabilities of Chinese automakers [4][9] Group 3: Brand Value Enhancement - Participation in international racing events is crucial for Chinese brands to enhance their visibility and credibility, transforming abstract performance claims into tangible achievements like world championships [5][7] - The increase in audience engagement at events, such as the DTM weekend attracting 78,000 spectators, provides valuable exposure for participating brands [6] - Racing success is seen as a powerful tool for breaking down traditional perceptions of Chinese brands, establishing them as reliable and advanced in the global market [8][9] Group 4: Cultural and Economic Impact - The development of a robust racing culture is essential for the growth of the automotive industry, with countries like the UK serving as a model for integrating racing into the automotive economy [8] - The "track economy" is becoming a vital part of the Chinese automotive industry, fostering technological innovation, talent development, and brand culture [9]