胖东来否认“月饼礼盒设计费一千万元”，称礼盒设计费372万元、散饼42万元

Core Viewpoint - The company addresses recent online claims regarding the high design costs for its mooncake packaging, clarifying that the design aims to enhance brand value and customer experience while maintaining reasonable pricing standards [1][3]. Group 1: Design and Costs - The design of the mooncake packaging was entrusted to the Hong Kong design team led by Chan Yau Kin, with a total design cost of 3.72 million yuan for nine mooncake box designs and 420,000 yuan for 21 types of loose packaging [1]. - The company emphasizes its commitment to reasonable pricing, avoiding excessive packaging costs, and ensuring that product value is reflected accurately [1]. Group 2: Product Offerings - The self-branded "Fat Donglai Big Mooncake" has gained popularity, available in flavors such as taro and red bean yolk, priced at 29.8 yuan each [5]. - The self-operated mooncake gift boxes are priced between 97 yuan and 350 yuan, with some designs already sold out [3].