又一酒企加码即时零售 国台与酒小二携手合作

Core Insights - A leading liquor company, Guotai, has partnered with the instant retail platform Jiu Xiaoyi to enhance its new retail strategy, aiming to explore new e-commerce models and drive innovation in the liquor industry [1] - Guotai has launched a customized product, "Guotai Qingyun," as part of this strategic collaboration [1] - The partnership allows Guotai to leverage Jiu Xiaoyi's extensive sales network, which covers over 500 cities and counties across 18 provinces, potentially expanding its consumer reach [1] Industry Trends - The collaboration reflects a broader trend in the liquor industry, where companies are increasingly adopting new channels to boost sales and better understand consumer preferences [1] - Guotai's sales manager emphasized the need for liquor companies to shift from a "channel-driven" approach to a "consumer-driven" strategy due to the current transformative period in the liquor industry [1] - Other liquor companies, including Kweichow Moutai and Xijiu, have also embraced instant retail this year, indicating a growing trend among liquor brands to utilize instant retail platforms for enhanced consumer access [1] Instant Retail Dynamics - Instant retail is becoming a significant force in liquor distribution, providing consumers with the convenience of "buying and drinking immediately," which aligns with changing consumption habits [2] - These platforms are stimulating consumer demand by offering substantial discounts, thereby increasing product turnover at the retail level [2] - The rise of instant retail is seen as a critical development in the liquor market, highlighting its potential impact on consumer behavior and sales dynamics [2]