酒商以价换量 高端低度产品“杀出重围”

Core Insights - The liquor market in the Greater Bay Area is experiencing price fluctuations, particularly in high-end products, as the Mid-Autumn Festival and National Day approach, leading to increased promotional activities by distributors [3][4][12] - High-end liquor prices have generally decreased, while low-end products remain stable, indicating a shift in consumer demand and pricing strategies [4][10][12] Price Trends - In Guangzhou, 15 high-end liquor products saw price declines, including notable brands like Moutai and Wuliangye, with Moutai's average price dropping to approximately 2065 yuan, a decrease of about 40 yuan [4][5] - Shenzhen's liquor prices have stabilized, with Moutai averaging 2102.91 yuan, reflecting a recovery in sales as the festive season approaches [6][8] - In Foshan, Moutai's average price is around 2131 yuan, with other products like Wuliangye and Qinghualang also experiencing slight declines [9][10] Market Dynamics - Distributors are implementing various promotional strategies, such as discounts and bundled offers, to boost sales and reduce inventory ahead of the festive season [5][12] - There is a noticeable increase in sales of high-end products, while low-alcohol beverages are gaining popularity, suggesting a diversification in consumer preferences [3][12] Regional Variations - In Dongguan, the market shows a downward trend in mid-to-high-end liquor prices, with significant drops in products like the金沙摘要, which fell by 8.81% [11][12] - The overall performance of the liquor market in the Greater Bay Area indicates a growing demand for high-end products, despite the general price decline, as distributors adapt to changing consumer behaviors [12]