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双星、锦湖双双荣膺“亚洲品牌500强”,排名持续跃升
Qi Lu Wan Bao Wang·2025-09-25 23:15

Group 1 - The 2025 Asia Brand Conference was held in Hong Kong, focusing on how Asian brands can leverage AI for marketing strategies amid global tariff barriers [1][2] - Double Star Group's brands, Kumho Tire and Double Star Tire, were both included in the "Asia's 500 Most Valuable Brands" list, with Kumho Tire ranking second in the tire sector and Double Star Tire leading in China [1][3] - This year marks the 20th assessment of Asian brand influence by the World Brand Lab, with Kumho Tire improving its ranking to 209, up 6 places, and Double Star Tire to 305, up 5 places [2][3] Group 2 - Double Star is a century-old state-owned enterprise with three main sectors: rubber tires, artificial intelligence, and high-end equipment, and has established the world's first fully automated "Industry 4.0" tire factory [4] - Since acquiring Kumho Tire in 2018, Double Star has leveraged synergies to become a major supplier for various automotive brands, including Mercedes-Benz, BMW, and several electric vehicle manufacturers [4][5] - The brand value of "Double Star Tire" is projected to exceed 100 billion yuan in 2024, and it is expected to maintain its position as one of the "China's 500 Most Valuable Brands" in 2025 with a value of 116.208 billion yuan [4]