热搜榜单究竟为谁而“热”？

Core Viewpoint - Major online platforms, including Weibo and Kuaishou, have been penalized for failing to manage content responsibly, leading to the proliferation of trivial celebrity news that undermines the online ecosystem [1][2] Group 1: Content Management Issues - Platforms have been criticized for allowing the trending topics to focus excessively on celebrities rather than significant social issues, which diminishes the public interest [1] - The trending topics often reflect a path dependency where initial celebrity promotions evolve into trivial personal matters, resulting in a saturation of similar content [1] Group 2: Impact on Ecosystem - The focus on celebrity content has fostered a gray industry, where fake news and harmful information proliferate, overshadowing quality content and important information [2] - The pursuit of traffic has led to a misalignment of values among MCN institutions and self-media, contributing to chaos in both online and offline environments [2] Group 3: Call for Change - There is a need for platforms to prioritize public interest topics and authentic content to create a healthier online space, which requires a shift in value orientation and responsibility from the platforms [2] - Society should collectively strive to support quality content and avoid engaging with artificially generated trends, fostering a more meaningful online interaction [2]