姑苏区推出数币时令消费新场景

Core Insights - The event "Gui Man Gu Su · Autumn Moon Appointment" was held in Suzhou, featuring traditional mooncake vendors and digital RMB consumption incentives [1] - From January to August, the Gusu District achieved significant milestones in digital RMB transactions, with over 1.4 trillion yuan in public wallet transactions and more than 200 billion yuan in corporate loans [1] - The district aims to integrate seasonal food promotions with digital RMB payments, enhancing consumer experiences through various promotional activities [1] Group 1 - The event was co-hosted by the Suzhou Municipal Bureau of Commerce, Gusu District Development and Reform Bureau, and Pingjiang Street, showcasing traditional brands [1] - Digital RMB initiatives have led to nearly 50,000 merchants accepting transactions and over 1.6 billion yuan in consumer transaction amounts [1] - Future plans include seasonal food promotions like Chongyang cake and winter solstice dumplings, incorporating digital RMB payment scenarios into traditional cultural activities [1] Group 2 - The district is focused on creating a digital RMB consumption ecosystem that operates year-round, emphasizing the connection between technological innovation and public needs [1] - Promotional strategies will include discounts and "red envelope" giveaways to enhance consumer engagement with digital finance [1] - The initiative reflects the ancient city's innovative spirit in the digital finance sector, aiming to serve the community effectively [1]