严打二维码引流欺诈 抖音电商清退违规店铺344家

Group 1 - The core viewpoint of the announcement is that Douyin E-commerce is intensifying efforts to combat external transaction fraud through QR codes, highlighting a significant crackdown on such activities [1] - The platform has cleared 344 non-compliant stores as part of its special governance initiative against fraudulent practices [1] - Typical cases involve merchants luring users with "low-priced products" or "part-time job" offers, leading them to scan QR codes for money transfers, ultimately resulting in scams [1] Group 2 - Douyin E-commerce plans to enhance its verification process for new entrants and strengthen risk control inspections [1] - The company will collaborate with relevant authorities to conduct offline crackdowns to protect consumer rights and ensure a safe e-commerce transaction environment [1]