Core Insights - The article highlights the rapid development of the cultural tourism industry in Jinkouhe District, with a significant increase in tourist numbers and accommodation capacity, driven by strategic branding and marketing efforts [5][7][9]. Group 1: Tourist Growth and Accommodation - Jinkouhe District has seen a rise in annual tourist numbers from 916,900 in 2021 to an expected 1,261,500 in 2024, with 1,023,500 visitors recorded in the first eight months of this year [5]. - The district's accommodation capacity has increased by 991 beds, representing a growth rate of 35.43%, leading to a situation where "one bed is hard to find" [5]. Group 2: Marketing and Promotion Efforts - A promotional event in Hangzhou aimed to connect with over 60 travel associations and agencies in the Yangtze River Delta, resulting in partnerships with more than 50 travel agencies [7]. - The district's branding efforts include participation in various cultural and tourism promotional activities, which have helped increase visitor numbers to 81% of last year's total by August [7]. Group 3: Infrastructure and Service Enhancements - Upgrades to scenic areas are underway, including the transformation of Dawang Mountain into a 3A-level scenic spot, focusing on improving visitor facilities [9]. - The first four-star hotel in Jinkouhe is under construction, expected to be operational by early 2026, alongside the development of boutique homestays [9]. Group 4: Community Involvement and Economic Impact - The establishment of the "Ten-Mile Canyon New River Inn" agritourism complex has attracted significant visitor numbers, with a 75.5% occupancy rate during the summer [10]. - Local residents are benefiting economically from tourism, with increased demand for accommodations leading to the development of new homestays by villagers [10].
巧用市场之力，上虞助金口河擦亮文旅品牌 可接待床位一年来增长991张
Si Chuan Ri Bao·2025-09-26 00:28