守护阳澄湖大闸蟹金招牌

Core Viewpoint - The upcoming sales season for Yangcheng Lake hairy crabs raises consumer concerns about counterfeit products and misleading marketing practices, prompting regulatory actions to ensure compliance and protect consumer rights [1][2][4]. Group 1: Regulatory Actions - Suzhou market regulatory authorities are conducting a series of actions, including classified monitoring and special law enforcement checks, to regulate the marketing activities of Yangcheng Lake hairy crabs and optimize the business environment [1][6]. - The authorities have identified high-risk enterprises based on complaints and have implemented measures such as listing non-compliant businesses in the abnormal operation directory to reduce disruptions in the industry [6][7]. Group 2: Consumer Protection Issues - There have been multiple cases of exaggerated and false advertising by crab vendors, leading to consumer deception and dissatisfaction, as seen in the case of a company claiming to have 900 acres of farming area while only having 70 acres [2][3]. - Issues such as difficulty in redeeming prepaid crab cards and short-weight products have been reported, indicating a pattern of consumer fraud and marketing manipulation [4][5]. Group 3: Market Monitoring - The market regulatory department has initiated online monitoring of major e-commerce platforms, covering 1,184 entities and 4,411 products, resulting in the removal of 785 violations and the referral of three cases for offline investigation [7]. - A total of 27 cases related to the previous crab season have been investigated this year, with fines totaling 955,200 yuan, demonstrating a strong deterrent effect against illegal practices [6].