国家广电总局：将对“雷人”剧情、“霸总”人设及时纠偏

Core Insights - The National Radio and Television Administration is formulating a "Micro-Short Drama Management Method" to establish a classified and tiered management mechanism addressing issues like "outrageous" plots and sensational titles [1] - CITIC Securities notes that the overseas film and television industry, after initial controversies over "AI replacing humans," is now embracing AI, with leaders like Netflix adopting AI technologies [1] - Domestic leading companies are integrating AI into their production processes and launching AI-driven micro-short drama products, enhancing efficiency and creating new offerings [1][3] Industry Developments - A-share film and television companies are primarily building their AI capabilities through self-research or partnerships with technologically advanced AI firms [3] - Kunlun Wanwei collaborates with Zhipu Huazhang to develop the short drama production platform SkyReels, empowering the short drama industry [3] - Shanghai Film leverages its rich IP resources to create new products based on IP content through collaboration with Jimeng AI [3] Production Efficiency - Some leading companies in the long video sector are utilizing their extensive experience and content accumulation to develop vertical large models for applications in content planning, creation, and translation, achieving cost reduction and efficiency improvement [3] - Other companies are actively exploring short dramas as a testing ground for AI in film and television [3]