Core Viewpoint - The micro-short drama industry in China is experiencing rapid growth, becoming an important form of new popular art, with expectations for the market size to exceed 50 billion yuan this year, building on last year's 50 billion yuan [1]. Group 1: Support and Development - The government is increasing support for micro-short dramas through initiatives like the "Micro-Short Drama+" action plan and activities such as "Learning Law through Micro-Short Dramas" and "Exploring Intangible Cultural Heritage through Micro-Short Dramas" [5]. - There is a focus on enhancing topic guidance and creative support to foster the industry [5]. Group 2: Regulation and Management - A classification and tiered management mechanism for micro-short dramas is being established, along with the formulation of a "Micro-Short Drama Management Method" [7]. - Ongoing special governance and regular supervision are being implemented to address public concerns regarding problematic content, such as "outrageous" plots and "overbearing" character tropes [7]. Group 3: Quality and Popularization - The industry aims to promote high-quality productions that celebrate the spirit of hard work and reflect contemporary society [9]. - There is an emphasis on popularization to stimulate innovation and creativity within micro-short dramas as a new form of popular art [9]. - The industry is encouraged to expand international exchanges and dissemination of micro-short dramas [9].
新华社权威速览·非凡“十四五”丨用户接近7亿!我国微短剧蓬勃发展
Xin Hua She·2025-09-26 01:03