Core Insights - The past five years have marked a significant transformation for Xiaomi, transitioning from an internet company to a player in smart manufacturing, focusing on a comprehensive ecosystem of "people, vehicles, and homes" [1][4] - Xiaomi's CEO Lei Jun emphasized the importance of core technology investment, committing 100 billion yuan over five years to reshape the company's foundation and ethos [4][5] Product Launch - The Xiaomi 17 series was officially launched, featuring advancements in screen, imaging, and battery life, with prices starting at 4,499 yuan for the standard version and going up to 5,999 yuan for the Pro Max version [3][11] - Pre-sales for the Xiaomi 17 series began on September 25, with special offers including two years of screen protection and a one-year exchange policy [3] Technological Advancements - Xiaomi's investment in R&D has significantly increased, with 100 billion yuan allocated over five years compared to just 7.5 billion yuan in 2019, marking a strategic shift towards becoming a technology-driven company [5] - The company has made notable strides in the automotive sector, with the Xiaomi SU7 series and YU7 series achieving strong sales, and plans to deliver over 30,000 vehicles by August 2025 [5] Competitive Positioning - The Xiaomi 17 series is positioned to compete directly with the iPhone, with features such as a 7,000mAh battery that nearly doubles the iPhone 17's capacity [6][9] - The series boasts advanced display technology, including a resolution of 2656×1220 and a peak brightness of 3,500 nits, along with innovative optical components to enhance imaging quality [10][11] Financial Performance - In the first half of 2025, Xiaomi reported total revenue of 227.2 billion yuan, a year-on-year increase of 38.2%, and a net profit of 22.83 billion yuan, reflecting a substantial growth of 146% [5]
雷军年度演讲，谈小米如何“逆天改命”
Zheng Quan Shi Bao·2025-09-26 01:20