对话星纪魅族CEO黄质潘：旗舰手机坚持一年一迭代，留在牌桌上就有机会|财之道

Core Viewpoint - Meizu has officially launched its flagship model, Meizu 22, and the new CEO Huang Zhipan outlined the company's strategic direction and product strategy, emphasizing a return to core values and user experience [2][3]. Product Strategy - The Meizu 22 was initially planned for release during the 618 shopping festival but was delayed due to internal adjustments and challenges in meeting design, imaging, battery life, and performance requirements within a 6.3-inch device [2][3]. - The company aims to achieve self-sufficiency in its mobile business within three years, focusing on creating personalized products that reflect Meizu's unique characteristics [3][4]. - Meizu plans to maintain an annual iteration for its digital flagship series, with the next generation expected in the second half of next year, while the Note series will focus on reliability and cost-effectiveness [4][11]. Market Positioning - Despite selling the Meizu 22 starting at 2999 yuan, the company is currently operating at a loss on hardware sales due to high channel and marketing costs [3][7]. - Meizu is strategically extending its focus towards Flyme Auto and Flyme AIOS, while still recognizing the importance of mobile devices as essential terminals for users [3][7]. Future Developments - The company is exploring modular phone designs, with potential releases by the end of this year or early next year, while currently avoiding the foldable phone market due to high costs and low user adoption [4][11]. - In the Flyme Auto segment, Meizu has partnered with 28 vehicle models and aims for 5 million installations within three years, while also developing an international version of Flyme Auto [5][17]. Competitive Landscape - Meizu, along with Huawei and Xiaomi, is one of the few companies capable of integrating mobile, system, and automotive sectors in China, which positions it uniquely in the market [5][16]. - The company acknowledges the resource gap compared to competitors but aims to focus on optimizing user experience rather than engaging in extreme parameter competition [10][18]. Additional Product Lines - Meizu is also investing in smart glasses, exploring their integration with automotive systems, although this segment is still in the investment phase and requires market education [19][22]. - The company is currently not planning to charge users directly for Flyme Auto services, focusing instead on building a user base and exploring future monetization opportunities [15][17].