旅居康养点燃新引擎 十万亿市场迈入黄金期

Group 1 - The core viewpoint of the article highlights the rapid growth and diversification of China's health and wellness market, driven by policy support and consumer demand, with a market size expected to reach 9.5 trillion yuan by 2025 and potentially approach 15 trillion yuan by 2030 [1][3] - The health and wellness market in China has reached a scale of 8 trillion yuan in 2023, with an annual user consumption growth rate of 9% [1][3] - The industry structure is supported by three main pillars: traditional Chinese medicine wellness (19% market share), wellness tourism (11% market share), and medical wellness (10% market share) [1][3] Group 2 - The rise of travel wellness products is meeting the increasingly diverse needs of consumers, with companies like Taikang Home investing in immersive travel experiences across 37 cities and 46 projects, attracting nearly 300,000 customers [3] - Projects like China State Construction's "Island Towards the Mountain" in Kunming are innovatively integrating health management, rural living, and community culture, contributing to regional economic development [3] - Experts believe that travel wellness serves as a "quick entry" for companies into the wellness sector, leveraging resources from tourism, elderly care, and healthcare to create scale synergies and activate potential consumer demand [3]