Core Viewpoint - The financial education campaign led by the National Financial Regulatory Administration aims to enhance financial literacy and protect consumer rights, with BoHai Bank actively participating in various educational activities across the country [1] Group 1: New Quality and Effectiveness - BoHai Bank has innovatively engaged in campus education by collaborating with local education departments and police to deliver financial knowledge to students during the back-to-school season [2] - The bank's branches in different cities have organized various anti-fraud educational activities targeting college students, emphasizing the importance of financial safety [4] Group 2: Establishing New Standards - BoHai Bank focuses on consumer concerns by developing a multi-functional financial consumer protection service model, which includes financial education, risk warnings, and dispute resolution [4][6] - The bank has published two series of consumer rights protection case compilations, analyzing real-life scenarios such as credit repair and fraud, to raise awareness among financial consumers [6] Group 3: Innovative Communication Methods - The bank has utilized local dialects and regional characteristics in its promotional videos to effectively communicate consumer protection knowledge, enhancing relatability and understanding [7] - A light show at the bank's headquarters during the financial education week showcased its commitment to social responsibility [7] Group 4: New Tools for Engagement - BoHai Bank is leveraging AI technology to reshape consumer rights protection, implementing AI in online financial education and creating themed short videos that connect consumer protection concepts with historical narratives [8][10] - The introduction of an AI-powered assistant, "Financial Knowledge Officer Xiao Bo," aims to provide interactive financial education and support through natural language processing and risk scenario simulations [10] Group 5: Future Commitment - BoHai Bank plans to continue enhancing its financial education mechanisms and innovate its outreach methods to improve public satisfaction and security in financial services [10]
以“新”动能守护百姓“钱袋子” 渤海银行多维发力开展2025年金融教育宣传周活动