第四届中国（四川）国际熊猫消费节来了！ 4亿元消费券 12大IP活动 邀你遇见美好

Core Insights - The "Panda Consumption Festival" was launched in Chengdu, focusing on promoting consumer spending in Sichuan province through various activities and incentives [3][4]. Group 1: Event Overview - The festival is themed "Shu Li An Yi · Encountering Beauty" and features a framework of "1+12+N" activities, including one main launch event, twelve flagship IP activities, and numerous supporting events [4]. - The festival will run from September 25 to November 30, highlighting the vibrancy of the Sichuan consumer market [4]. Group 2: Financial Incentives - A total of 400 million yuan (approximately 56.3 million USD) will be allocated for issuing consumption vouchers, with an overall benefit exceeding 1 billion yuan (approximately 140 million USD) for consumers [4][5]. - Special self-driving consumption vouchers will be introduced for the 318 National Road, usable at designated charging stations and dining establishments along the route [4][5]. Group 3: New Consumption Scenarios - Forty new consumption scenarios for 2025 were announced, categorized into five major themes: trendy shopping, nightlife, gourmet experiences, travel in Sichuan, and health activities [5]. - The festival will also showcase 20 night economy landmarks and 20 new business models in the Chengdu-Chongqing area, emphasizing collaboration in the night economy sector [5]. Group 4: Flagship Activities - The first flagship IP activity, "2025 Munich Beer Tianfu Carnival Week," will take place from September 26 to October 8, with multiple venues participating [5]. - Other significant events include the Chengdu-Chongqing Consumption Festival, World Sichuan Cuisine Conference, and various promotional activities during the National Day and Mid-Autumn Festival [5].