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价格下探至6万区间 主流A级家轿市场再度“硝烟四起”
Xin Hua Cai Jing·2025-09-26 03:30

Group 1 - BYD launched the second generation Qin PLUS series, including three new models with prices starting at 69,800 yuan, enhancing its presence in the compact sedan market [1][3] - The 60,000 to 100,000 yuan segment is defined as the "starting layer" for young consumers, showcasing significant changes in the automotive market over the years [2][3] - The new models are positioned as A-class sedans, equipped with advanced technology, marking a shift from the previous A0-class small cars [3][4] Group 2 - The first generation Qin DM was launched in 2013, marking BYD's initial exploration into the A-class sedan market, which was dominated by joint venture brands [4][5] - The launch of the Qin PLUS DM-i in 2021 was a pivotal moment, achieving a fuel consumption of 3.8L/100km and a comprehensive range of 1,245 km, surpassing traditional fuel vehicles [4][5] - In 2023, the Qin family achieved over 480,000 units sold, marking the first annual sedan sales championship for Chinese brands in 13 years [5][6] Group 3 - The Qin family has seen cumulative sales surpassing 2 million units by December 2024, establishing a significant presence in the core segment [6][7] - The introduction of the fifth-generation DM technology and the second generation Qin PLUS models reflects ongoing technological advancements and product updates [7][8] - The competitive landscape is intensifying with new entrants in the 100,000 yuan electric vehicle market, prompting BYD to strengthen its market position [8]