JD Sports CEO Expects ‘Limited Impact’ from U.S. Tariffs This Year, But ‘Nervous’ About Future Consumer Sentiment

Core Insights - JD Sports reported an 18% increase in group revenue for the first half of fiscal 2026, reaching 5.94 billion pounds, compared to 5.03 billion pounds in the same period last year [1] - Profit before tax and adjusted items decreased by 13.5% to 351 million pounds from 406 million pounds year-on-year [1] Revenue Performance - The North American business segment experienced a revenue decline of 2.6% to 1.13 billion pounds, although it increased by 1.3% at constant currency [4] - Like-for-like sales in North America fell by 5.2% but showed improved trends quarter on quarter, particularly in apparel and online sales [4] Management Commentary - CEO Régis Schultz emphasized the resilience of the business and anticipated limited impact from U.S. tariffs due to prior inventory purchases [2] - Schultz expressed concerns about customer confidence due to current uncertainties and highlighted unemployment as a key factor affecting young customers, particularly in Europe and the U.K. [3] Market Outlook - The company sees significant opportunities for growth in North America, particularly in the JD brand and its fashion division [5] - Despite challenges, JD Sports expects full-year profit before tax and adjusted items to align with market expectations, estimated between 853 million pounds and 914 million pounds [7] Strategic Focus - The company is focusing on agility, flexible merchandising, and anticipating product cycles to navigate the challenging market environment [6] - Running shoes are identified as a driving category in footwear, with key brands including Saucony, Salomon, On, Hoka, New Balance, Asics, Adidas, and Nike [5]