Core Viewpoint - The State Council Information Office held a press conference on September 25 to introduce the achievements of high-quality development in broadcasting and network audio-visual during the 14th Five-Year Plan period, highlighting the progress of the "dual governance" initiative launched by the National Radio and Television Administration in 2023 [1][3]. Group 1: Dual Governance Progress - The "dual governance" work began in August 2023 and has been ongoing for over two years, focusing on enhancing user experience and service levels through four key aspects: consolidation, deepening, expansion, and improvement [3]. - The deployment of 10 million micro set-top boxes and 1 million integrated TVs is underway, with new compact set-top boxes designed to address aesthetic concerns and improve connectivity [3][4]. - The initiative aims to simplify operations with a universal remote control that allows users to manage both the TV and set-top box, including a "watch TV" button for easy access to live broadcasts [3][4]. Group 2: Expansion of Governance Scenarios - The governance efforts have expanded to include 186,000 hotels with features like "one-click live broadcast" and no startup ads, and have now reached over 20,000 institutions including nursing homes, hospitals, and schools [4]. - The issue of automatic renewal has been addressed by optimizing subscription rules, ensuring transparency and user consent through measures like secondary confirmation and SMS reminders [4][6]. Group 3: Advertising and Regulatory Measures - The initiative has successfully eliminated startup ads for set-top boxes and 93% of smart TV models now offer a "one-click off" feature for startup ads, with a permanent shutdown option available for users [6]. - To establish a long-term mechanism, five regulatory documents have been revised, and 11 technical standards have been published, alongside product certifications for set-top boxes, TVs, and remotes [6].
国家广电总局：93%的智能电视机型实现开机广告“一键关闭”功能
Xin Lang Cai Jing·2025-09-26 04:55