Core Viewpoint - The article highlights the increasing infiltration of advertisements in AI-generated responses, raising concerns about the reliability of information provided by AI tools [1][6][7]. Group 1: AI Tools and Advertising - A recent evaluation of ten mainstream AI search/chat tools revealed a tendency for AI responses to include advertisements, with multiple AIs repeatedly recommending the same brands and citing similar sources [1][2]. - The phenomenon is linked to the rise of GEO (Generative Engine Optimization), which optimizes brand content for AI models, allowing advertisements to be presented as authoritative information [1][2][5]. Group 2: Source Quality and Reliability - The evaluation found that many AI tools cited low-quality sources, with some links leading to unrelated content or commercial sites, raising questions about the credibility of the information [3][5]. - Some AI responses included links to websites that frequently updated their content to appear current, despite having low engagement metrics [5]. Group 3: User Trust and Response Mechanisms - The integration of advertisements into AI responses blurs the line between information and marketing, potentially influencing consumer decisions without their awareness [6][7]. - Experts suggest that AI platforms need to implement mechanisms to identify and filter out advertisements to maintain trust and credibility in AI-generated content [7].
AI回答可能是广告!实测:推荐品牌可疑雷同,低质信源频现
Nan Fang Du Shi Bao·2025-09-26 05:16