崂山风景名胜区：创新营销“组合拳”助力景区强势出圈

Core Insights - The article highlights the innovative marketing strategies adopted by the Laoshan Scenic Area to enhance its visibility and visitor numbers amidst evolving consumer demands in the tourism industry [1][5]. Group 1: Innovative Marketing Strategies - The scenic area has launched a series of themed marketing activities, breaking away from traditional sightseeing models, and leveraging cross-industry collaborations to attract visitors [2]. - During the summer, the scenic area capitalized on the popularity of the animated film "Liao Zhai: Lan Ruo Si" by organizing immersive performances and promotional activities, including a lottery for tickets, which resulted in a significant increase in visitor engagement [2]. - The scenic area implemented a "ticket root economy," offering discounts to visitors holding movie or concert tickets, which successfully boosted attendance during events like the Qingdao International Beer Festival, attracting 1.116 million visitors [2]. Group 2: Targeted Marketing Approaches - The scenic area has developed precise marketing strategies tailored to different visitor demographics, utilizing data analysis to understand visitor preferences and behaviors [3]. - By collaborating with platforms like Ctrip and Meituan, the scenic area has launched customized tours and ticket subsidies, leading to a notable increase in out-of-province visitors, particularly from Jiangsu Province [3]. - Efforts to expand international visitor markets have included partnerships with international travel agencies, focusing on attracting tourists from Japan, Southeast Asia, and Europe, with recent visits from foreign tourists from Azerbaijan marking a significant achievement [3]. Group 3: Digital Transformation - The scenic area is advancing its digital transformation by implementing new technologies to create immersive marketing experiences, enhancing visitor satisfaction and engagement [4]. - A collaboration with Ctrip has led to the launch of a multilingual smart ticketing system, which has served over 13,223 visitors and generated significant ticket sales, indicating a successful integration of technology in enhancing visitor experience [4]. - The scenic area has also introduced online platforms for reservations and smart navigation, improving visitor convenience and reducing wait times, thereby increasing overall satisfaction [5]. Group 4: Overall Impact - Through the implementation of innovative marketing activities, targeted outreach, and digital enhancements, the scenic area has successfully increased both its brand influence and visitor numbers, setting a benchmark for quality development in the tourism sector [5].