Core Viewpoint - Great Wall Motors held the "Ora 5 Natural Aesthetic Design Appreciation Meeting," showcasing the design philosophy of its first A-class pure electric SUV, the Ora 5, which emphasizes a connection between nature and urban life [1][5][21] Group 1: Product Overview - The Ora brand has entered over 50 countries and regions globally, gaining the trust of nearly 600,000 users, reflecting its commitment to creating classic products for a diverse global market [3] - The naming convention of "brand + number" for the Ora 5 eliminates regional connotations and enhances memorability for global users, marking a new chapter in Ora's global strategy [5][21] Group 2: Design Philosophy - The design philosophy of the Ora 5 integrates natural aesthetics into automotive design, aiming to resonate emotionally with users by embodying a "urban natural life form" [5][9][21] - The design team has completely abandoned rigid lines, opting for a full-surface language that allows light and shadow to flow seamlessly across the vehicle, creating a sense of movement and vitality [9][21] Group 3: Technical Details - The design features a high precision of G3-level curvature control, achieving a precision of 1 micron, which contributes to the vehicle's fluid and dynamic appearance [9] - The body design adheres to the Fibonacci curve, a mathematical principle found in nature, enhancing its universal aesthetic appeal [9] Group 4: Interior Design - The interior design philosophy is inspired by the "white space" concept from Eastern painting, creating a spacious and calming environment for users [13][14] - The interior offers three color options named "Morning White," "Afternoon Brown," and "Night Gray," each capturing different emotional atmospheres throughout the day [13] Group 5: Color and Finish - The color design team has drawn inspiration from natural wonders worldwide, resulting in five unique exterior colors that tell stories and evoke emotions [20] - The "Aurora Green" color utilizes advanced materials and techniques to replicate the flowing beauty of the Northern Lights, showcasing the vehicle's dynamic character [20] Group 6: Emotional Connection - The design of the Ora 5 aims to evoke genuine emotions and a sense of connection between individuals, cities, and nature, moving away from the coldness of industrial design [21]
源于自然·生于都市——欧拉5自然美学设计品鉴会举行