小米汽车定制服务重磅发布，雷军：五年时间重塑，小米完成彻底蜕变

Core Insights - The core theme of the event was "Change," presented by Lei Jun, founder and CEO of Xiaomi, highlighting the launch of new products and innovations in the automotive and technology sectors [1][5][12] Product Launches - Xiaomi introduced the Xiaomi 17 series flagship smartphones, Xiaomi Pad 8 series, and various home appliances, showcasing its comprehensive ecosystem [1][3] - The new "Xiaomi Custom Service" for the Xiaomi Yu7 SUV offers 26 customizable options, allowing users to experience luxury akin to high-end vehicles [3][12] Strategic Transformation - Over the past five years, Xiaomi has transitioned from an "internet company" to a "hardcore technology company," focusing on core technology investments and high-end market strategies [5][14] - The company plans to invest 100 billion yuan in core technology research and development over the next five years, with R&D spending increasing from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2024 [14] Automotive Developments - The Xiaomi Yu7 SUV, launched in June, achieved over 240,000 pre-orders within 18 hours and has delivered over 40,000 units since its official release [7][9][8] - The Yu7 SUV is designed to meet family needs, with 69% of buyers being family users, and 85% of those families having children [9] Technological Advancements - The Xiaomi SU7 Ultra prototype achieved the third fastest lap time in the official Nürburgring leaderboard, changing global perceptions of Chinese automotive capabilities [16]