三十而立 破局重构 国芳集团开启西北零售新篇章

Core Insights - The event celebrated the 30th anniversary of Gansu Guofang Industrial and Trade Group Co., Ltd. and focused on the theme of "Breaking the Situation, Restructuring, and Surpassing" [1] - The forum aimed to explore innovative solutions for the retail industry and promote sustainable development in Northwest China [1] Company Overview - Guofang Group, established in 1996, is the 33rd listed company in Gansu Province and the 1355th on the Shanghai Stock Exchange [5] - The company has developed a strong retail presence in Gansu, Qinghai, and Ningxia, operating multiple brands including Guofang Center, Guofang Shopping Mall, Guofang Plaza, and Guofang Supermarket, with a footprint of "three provinces, six regions, and eleven stores" [5] Economic Insights - Renowned economist Ma Guangyuan delivered a keynote speech on "New Cycle of Chinese Economy and New Opportunities in Industries," discussing structural changes and internal logic in the new economic cycle [5] - The speech highlighted new opportunities in the retail sector related to consumption upgrades, digital technology integration, and supply chain optimization [5] Strategic Direction - Guofang Group's President Zhang Hui outlined the company's strategies and development path, emphasizing its commitment to local culture and enhancing customer experiences [6] - The flagship store, Lanzhou Guofang Center, has been transformed to offer strong product competitiveness and diverse lifestyle experiences, positioning itself as a "high-quality fashion lifestyle center" [6] Future Vision - Guofang Group aims to deepen its three core competitive advantages and enhance its brand image as a reliable urban commercial partner [10] - The company is committed to becoming a shaper of urban life, a promoter of local culture, and an innovator in the industry, with plans to leave a clearer mark on the national commercial landscape [10]