Xin Lang Ke Ji·2025-09-26 06:59Core Viewpoint - Xiaomi's CEO Lei Jun emphasized the company's ambition to redefine its smartphone brand through the renaming of the Xiaomi 16 to Xiaomi 17, aiming to challenge the perception of Xiaomi as merely a follower in the industry [1]. Group 1: Brand Strategy - The renaming of the Xiaomi 16 to Xiaomi 17 is intended to encourage a fresh recognition of Xiaomi smartphones and express the company's determination to compete with the world's leading brands [1]. - Lei Jun expressed surprise at the public reaction to the renaming, attributing it to a long-standing, rigid perception of Xiaomi after 15 years in the smartphone market [1]. Group 2: Product Development - The Xiaomi 17 is described as a generational upgrade with significant improvements, claiming to surpass many features of the iPhone 17 series [1]. - Lei Jun highlighted the company's journey from following competitors to achieving a product that can now exceed Apple's offerings, showcasing a shift in Xiaomi's product development strategy [1].