2025年中国汽车产品质量表现研究结果发布，三电系统质量整体向好

Core Insights - The 2025 China Automotive Product Quality Performance Research (AQR) highlights the importance of quality in the integration of intelligent features and safety in vehicles [1][2] - The automotive industry is entering a phase of stock competition, with a significant increase in consumer demand for differentiated, personalized, and intelligent products [2][3] - The overall quality level in the automotive industry is declining, despite improvements in core component quality [4][5] Industry Trends - The global automotive market is shifting towards stock competition, with China's electric vehicle penetration expected to exceed 70% by 2030 [2] - Domestic brands are anticipated to capture over 65% of the market share by 2030, driven by their alignment with consumer preferences [2] - The introduction of solid-state batteries and advancements in AI technology are expected to accelerate the transition to intelligent vehicles [2] Quality Performance - The market quality performance score for 2025 is 27.19, reflecting a 23% increase from 2024, indicating a decline in overall industry quality [4] - Both fuel and electric vehicles have seen a decrease in market quality performance, with rising complaints from fuel vehicle users and new issues emerging for electric vehicles [5] - User satisfaction regarding product experience has fluctuated, with negative impacts from intelligent cockpit and driving systems on brand recommendation [5] User Experience Insights - The concept of "experience quality" has been introduced, revealing a sharp increase in user experience-related issues [3] - The gap between official range ratings and actual user experiences in electric vehicles is a core pain point, necessitating a user-centric evaluation system [2][3] - Companies are urged to understand real user scenarios and integrate engineering development with user feedback to enhance product performance [5][6] Company Strategies - Huawei emphasizes a safety-first approach in its quality strategy, integrating digital management and advanced technologies to enhance manufacturing capabilities [6] - Xiaomi's quality strategy focuses on a comprehensive management approach from design to after-sales service, aiming to create a robust quality defense system [6]