保时捷调整电动化转型节奏 采取燃油与纯电“双轨并行”策略

Core Viewpoint - Porsche has officially adjusted its product strategy to include new internal combustion engine models, extend the market lifecycle of existing fuel and plug-in hybrid models, and delay the launch of certain electric vehicle models, indicating a shift from aggressive electrification goals to a dual-track approach of fuel and electric vehicles [1][3][5] Strategic Adjustment - The decision clarifies Porsche's future product strategy, with a revised timeline for the electric platform development initially planned for the 2030s, while continuing to update existing electric models [3][5] - New internal combustion engine models will be added to the product matrix, and the lifecycle of current internal combustion models will be extended, with replacement models included in the planning [3][5] - A new SUV series, originally planned to be fully electric, will now launch with internal combustion and plug-in hybrid variants first, while the existing electric lineup will continue to be updated [3][5] Financial Performance - The strategic adjustment aims to enhance financial performance in the upcoming fiscal year, although it will incur significant depreciation and provisions in the short term [3][6] - Porsche's net profit for 2024 is projected at €3.595 billion, a 30.3% decline year-on-year, with a sales return rate of 14.1%, down from 18% in 2023 [6] - In the first half of this year, Porsche's net profit dropped to €718 million, a 66.6% decrease, with the sales return rate falling from 15.7% to 5.5% [6] Sales and Market Dynamics - In the first half of 2025, Porsche's global sales reached 146,000 units, a 6% decline year-on-year, with sales in China dropping 28% to 21,300 units [7] - The high costs and lower profit margins of electric vehicles, coupled with increased tariffs in the U.S., have led Porsche to lower its financial forecasts, with a revised sales return rate expectation of 5% to 7% for 2025 [7] - Other international automakers, including Audi, Mercedes, BMW, and Volvo, are also adjusting their electrification strategies, moving away from strict timelines for phasing out internal combustion engines [8][9]