Core Viewpoint - Starbucks announced plans to close hundreds of stores and lay off approximately 900 employees in the U.S. and Canada as part of a new strategic plan to revitalize its performance amid six consecutive quarters of declining sales [1] Group 1: Store Closures and Layoffs - The total number of Starbucks stores in the U.S. and Canada will decrease by 1%, bringing the total close to 18,300 by the end of the fiscal year [1] - The closures will primarily affect stores that only offer takeout services, as the growth model relying on takeout has become outdated [1] Group 2: Strategic Changes - Starbucks plans to invest in opening new stores and renovating over 1,000 existing locations as part of its strategy to improve customer experience [1] - Investor reactions to the latest plans have been lukewarm, with analysts noting that the issue of high pricing in the current competitive and economic environment remains unresolved [1]
星巴克宣布将在美国和加拿大关闭数百家门店