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【真灼机构观点】小米(01810.HK):加量不加价的产品策略
Xin Lang Cai Jing·2025-09-26 07:47

Core Insights - Xiaomi officially launched the Xiaomi 17 series smartphones on September 25, 2025, featuring the Qualcomm Snapdragon 8 Gen 5 processor, built on TSMC's 3nm process, with a peak frequency of 4.6GHz and a 10% reduction in power consumption compared to the previous generation [3] - The pricing strategy of "more for less" positions the Xiaomi 17 standard version starting at RMB 4,499, the 17 Pro at RMB 4,999, and the 17 Pro Max at RMB 5,999, effectively covering the high-end market segment priced between RMB 5,000 and 7,000, demonstrating Xiaomi's commitment to high-end product offerings [3] - In the innovation sector, Xiaomi improved the YU7 basic version's range from approximately 620 kilometers to 835 kilometers, maintaining the same price point, which enhances product competitiveness [3] - Xiaomi's founder, Lei Jun, emphasized the need for an investment of at least RMB 50 billion and a commitment of at least ten years for chip development [3] - Overall, Xiaomi is expanding its product line with a focus on value for money, which aligns with consumer expectations for Xiaomi products [3]