Core Viewpoint - Starbucks announced plans to close hundreds of stores and lay off approximately 900 employees in the U.S. and Canada as part of a new strategic plan to revitalize its performance after six consecutive quarters of declining sales [1] Store Closures and Layoffs - The total number of Starbucks stores in the U.S. and Canada will decrease by 1%, bringing the total close to 18,300 by the end of the fiscal year [1] - The closures will primarily affect stores that only offer takeout services, as the model of expanding customer base through takeout has become outdated [1] Future Plans - Following the closures, Starbucks plans to invest in opening new stores and renovating over 1,000 existing locations [1] - The company aims to shift focus towards providing comfortable dine-in services to retain customers [1] Investor Reaction - Investor response to Starbucks' latest plans has been muted, attributed to unresolved issues regarding the company's pricing in the current competitive and economic environment [1] - Analysts suggest that the business transformation has a long way to go [1]
【环球财经】星巴克宣布将在美国和加拿大关闭数百家门店